About
Wrapped is the new quick food chain for rolls and wraps which needed branding and advertising collaterals. Created the brand from scratch, developing the concept, creative direction, design execution for the brand identity, packaging collaterals, menu, cutlery and culinary designs.
Logo
The circle shows the roll or wrap from the top view. The approach of the selected logo was minimal and modern
Key Learning & Conclusion
Working on this project has been one of my early achievements because it gave me the opportunity to start the branding process from scratch. I learned the principles of branding that LAVA Brands follows, the steps involved in building a brand from the ground up, and how to interact with clients. This project was published in Dubai, making it a valuable experience. It taught me to think in terms of visual communication and to craft narratives for various projects, not just in branding, but also in strategy, product design, UX, and more.