
Low Earth Orbit Strategy
Design Strategy . UX Research .
My Role :Â
Design Strategist, UX Researcher
Tools :Â
Duration :Â
15 weeks
Team:Â
Louisa Buck, Anne Nestler, Aman Prateek, Riya Rana, Takuya Mikado, Bernardita Lira, Payoshni Immadi, Nora Garbuno Inigo, Ani Sahakyan, Majo Fernandez Plenge, Shannon Robertson, Michael Fensom, Laura Martinez, Clara Merlino, Devasya Sharma
Pitch deck, Mural, Illustrator
Goal :Â
The International Space Station (ISS), which houses the National Laboratory, will be decommissioned in ~2030. How will NASA play a leading role in developing the LEO economy with the collaboration with private and public entities.
Solution :Â
We developed strategies for the Lower Earth Orbit (LEO) economy with NASA. Our four initiatives—LEO Week, LEO Beyond Boundaries, LEO Immersive, and LEO Launch—aim to make space science accessible, embrace future media trends, support space exploration collaboration, & create a flourishing existence.
Overview
In 2031, a transformative event will unfold as NASA, the International Space Station (ISS), collaborate to address the decommissioning of the ISS and the transition towards the privatization of Low Earth Orbit (LEO). This partnership is driven by the urgent need to navigate the uncertainties and opportunities of this new era in space exploration, not just for the stakeholders directly involved but for humanity as a whole.​
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This case study focuses on the innovative strategies and design solutions developed by our team to manage the complexities of opening LEO to commercial opportunities while preserving and enhancing its value as an international collaborative scientific endeavor. Our ambition was to address logistical and diplomatic challenges and reimagine space exploration's role in connecting and benefiting society globally. The shift from the current partnership model to the anticipated privatization of the ISS by 2030 introduces uncertainty, particularly with the entrance of private Commercial Low Earth Orbit (LEO) Destinations (CLDs). This transition prompts questions from international partners and commercial companies, challenging NASA to navigate the intersection of diplomacy & business.
In collaboration with the national laboratory, we explored the evolving opportunities that come with such uncertainties. We developed a strategy that leverages ongoing innovations at the ISS to foster balance and promote human flourishing. This balance is defined by resilience, regeneration, and justice, forming the cornerstone of our endeavor. Our goal is to achieve a flourishing existence through four key prototypes, with a phased approach from the current partnership model to 2050.
This case study highlights our efforts to balance scientific collaboration with commercial interests, ensuring that the transition to privatized LEO benefits all stakeholders and contributes to a sustainable and prosperous future for space exploration.
Timeline


The National Lab can take on a new role by brokering this uncertainty through balance

Flourishing Future : The value of being human lies in our ability to not just survive but to thrive.
How do we define balance in this context ?Â
It encompasses the ability to withstand and adapt to challenges, the capacity to renew and replenish resources , & the fair distribution of opportunities & outcomes. Achieving balance involves maintaining equilibrium among these interconnected principles to foster sustainability and well-being for individuals, communities, and the environment.
Resilience
A flexible response to stimuli
that results in a better state
Regeneration
A circular flow of resources to replenish complex systems
Justice
Recognition of the equal rights of all people, the planet & animals.
For a flourishing future or existence. We need better.....Â
Culture
Communication
Belonging
Health
Manufacturing
Transport
Governance
Tech
Education
Community
Sustainability
Investment
Opportunity Areas
These were the areas of our exploration, aiming to enhance these domains to strive for a flourishing existence & formulate concepts grounded in these elements.
Culture
Communication
Belonging
Health
Manufacturing
Transport
Governance
Tech
Education
Community
Sustainability
Investment
Prototypes & Strategies

LEO Week : An annual week-long TV program featuring LEO-based content internationally aired & sourced.
LEO Beyond Boundaries : An inclusive sensory experience of many cultural hotspots around the world that opens yearly to the public.
LEO Immersive : A website that offers dynamic, interactive LEO content alongside multimedia elements such as VR, AR, video, social, & editorial, all sourced globally.
LEO Launch : A go-to platform for booking & logistics for transportation to LEO & back leverages NASA’s balanced brief & driving resources to the National Lab.
Key Takeaways & Conclusion
My biggest takeaway from this project was learning to navigate the challenges of working with a large team. Communicating ideas across a group of brilliant minds, in my class & NASA collaborators, was both enjoyable and a valuable collaborative experience. The project emphasized the importance of initial literature research in shaping effective strategies. By focusing on a broad approach, we identified top opportunity areas and developed four strategies that aligned perfectly with the brief. Working in such a dynamic group setting taught me to manage team dynamics, synthesize diverse ideas, and find clarity within the complexities of large-scale research projects.